Marinello Advogados

About

Marinello Attorneys is a law firm specialized in rendering assistance to entities performing in the area of technological innovations and creative economics. Our expertise involves matters from responses to basic consultations related to Intellectual Property (trademarks, patents, technology transfers, copyrights) to more complex operations, such as agreements is general, corporate matters, franchise, Internet (including LGPD – Brazil’s General Data Protection Law - GDPR), innovation law, access to genetic heritage (Brazilian biodiversity), litigation in general and the startup-oriented legal environment.

Expertise

Franchises

Legal assistance to constitute franchise businesses, elaboration of C.O.F and franchise agreements
Legal assistance to the business under both Franchisor and Franchisee’s points of view
Litigation in general

Trademarks and patents

Application for trademarks and follow-up in Brazil and abroad
Contracts of Licensing to Explore trademarks and Related Matters

DATA PROTECTION

Guidance and advice regarding national legislation (LGPD) and EU legislation (GDPR) involving policy making (privacy and terms of use), compliance deadlines, DPO, contracts with employees and third parties and related matters.

Copyright and personality rights

Consulting
Agreements
Deposits for registration of original works
Deposit of software
CONAR (Brazilian Advertising Authority) and Advertising Law

Brazilian biodiversity

Contracts related to the Brazilian Biodiversity Act, including those dealing with sharing of benefits (whether monetary or otherwise)
Legal assistance to adaptation and regularization of Access to the Genetic Heritage and Associated Traditional Knowledge of Brazil
Legal assistance to register electronically Access to Genetic Heritage or to the Associated Traditional Knowledge – SISGEN

Corporate

Consulting and legal assistance in operations involving organizing companies/corporations.

Open innovation

Partnership agreements involving the manufacturing Industry, ICTs, Incentive Agencies.
Agreements involving Startup Nurseries and Technological Pools
Agreements involving Startups’ rights and crowdfunding

Legal

Trademarks
Patents
Industrial design
Copyright
Trade Dress
Unfair competition
Franchising
Sharing of benefits
Administrative proceedings related to Brands / Patents and matters involving regulatory agencies such as ANVISA/ IBAMA/ CGEN/ CONAR/ INMETRO

Legal Team

Luiz Ricardo Marinello

Languages: Portuguese and English

Expertise: consulting and litigation in intellectual property, innovation law, biotechnology and contracts

Master’s degree in Commercial Law from PUC/SP. Professor of specialization in Intellectual Property in INOVA/UNICAMP, in Intellectual Property post-graduation course in OAB/SP Law School (Bar Association, São Paulo section). Author of papers and articles related to the area. Adjunct Coordinator of the Technology Transfer and Franchise Committee of ABPI. Legal Consultant of BIOTEC-AMAZÔNIA Social Organization. Appointed IG coordinator at ABPI, appointed to the Cultural Board of ASPI, appointed advisor to ABC Cosmetologia, article published in Toilet & Cosmetics Magazine.

Bárbara Anne de Sandre Veiga

Languages: Portuguese and English

Expertise: administrative law, consulting and litigation in intellectual property, franchising, innovation law, biotechnology, Brazilian biodiversity and contracts

Graduated from Law School of Universidade São Judas Tadeu (2013). Specialization in Tax Law by IBET (2014). Post-graduation in Procedural Civil Law from Universidade Presbiteriana Mackenzie (2017)

Eduardo Sampaio d'Utra Vaz

Languages: Portuguese and English

Expertise: contracts and corporate law.

LL.M. “Corporate” INSPER (former IBMEC/SP); LL.M. “Contracts” INSPER (former IBMEC/SP); LL.M. “Foreign Lawyers” Florida International University – FIU (Miami, USA) Lawyer and business administrator

Renata Fava de Moraes

Languages: Portuguese and English

Expertise: contractual, real-estate law and shopping malls. Effective member of ICSC - International Council of Shopping Centers, based in NY, USA. Over 20- year experience in the areas of real-estate law and shopping mall management. Post- graduation in real-estate law from SECOVI-SP; Post-graduation in contracts from COGEAE-PUC-SP.

Contractual, real-estate law and shopping malls. Effective member of ICSC - International Council of Shopping Centers, based in NY, USA and IBRADIM. Over 20- year experience in the areas of real-estate law and shopping mall management. Post- graduation in real-estate law from SECOVI-SP; Post-graduation in contracts from COGEAE-PUC-SP.

JULIANA ZAMBONI

Languages: Portuguese

Expertise: Administrative, Franchise Advisory, General Data Protection Law, Biotechnology, Brazilian Biodiversity, Bids and contracts. Graduated in Law from the Autonomous Faculty of Law - FADISP (2013).

Ivan Alfarth

Languages: Portuguese and English

Expertise: consulting and litigation in intellectual property, administrative and corporate law, contracts and conflict resolution.

Post-graduation in Administrative Law from PUC/SP Partner office in the state of Santa Catarina

BRUNO HIDEKI MASATOSHI AKAGI MATSUBARA

Languages: Portuguese and English

Expertise: Advisory, civil litigation and intellectual property. Postgraduate degree in Civil Procedural Law from the Pontifical Catholic University of São Paulo (PUC).

Law Academics

Nicole Magalhães

Heloiza Oliveira

Administrative

Chirlene Cabral

Events

Nagoya Protocol will encourage patents, but Brazilian Biodiversity Law will have to be adjusted

Date: 6 de July de 2021

Brazil became a member of the Nagoya Protocol, however it is necessary to harmonize brazilian biodiversity law, internal rules and the Protocol. The ABPI newsletter pointed out some aspects of this harmonization, with our contribution.

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Benefit-sharing at the heart of the Nagoya Protocol debate

Date: 16 de September de 2020

The debate was wide-ranging, but the sharing of benefits from genetic resources of biodiversity was the most prominent item, on August 13th, in the webinar “The Ratification of the Nagoya Protocol”, which brought together professor Bráulio Dias, from the University of Brasília ( UNB), and Ana Paula Viana, Natura’s Regulatory Area Manager, at the event […]

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COVID-19

Date: 24 de March de 2020

Dear Clients, This is to inform that we will be working from home until further notice. Please rest assured that your matters are carefully handled. We are confident that together we will be able to face this difficult situation. Feel free to reach out our team anytime you need.

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New Rules And Possibilities With THe Regulation Of The Use Of Brazilian Biodiversity

Date: 15 de January de 2020

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Intellectual Property The Theme Of The Uncensored Pará

Date:

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Why Is It So Hard To Innovate in Brazil? The Legal Issues

Date:

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Global Innovation Index 2019: Cities Can Change The Game In Brazil

Date: 11 de November de 2019

According to the annual edition of the Global Innovation Index (GII), released today (24) by the World Intellectual Property Organization (WIPO) in partnership with business school Insead and Cornell University, Brazil ranks 66th on a list of 129 countries, behind all the BRIC nations and down two positions from 2018. Brazil has seen a consistent […]

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